Corporate design is utilized by organizations to express the relationship between a brand and its audience. The visual elements of a brand identity act as the company’s face for communicating its tone, personality, and essence. Intangible elements such as color, shapes, and imagery all elicit certain feelings for an audience and dictate how a consumer perceives the brand.
Keeping a brand consistent is essential to corporate design, since consumers respond to recognizable visual media. Typically, within corporate identity design, designers collaborate with brand stakeholders to create products such as typography, logos, color palettes, and image libraries. Then, I will create a corporate design guideline, to ensure that the visual brand identity is applied consistently throughout all current and future applications.
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