When you look on the shelves of any retailer, grocery store, etc., nearly every item comes in some sort of packaging. While this packaging serves as protection for merchandise, companies also recognize the opportunity that product packaging design presents.
Through strategically implementing color, shape, and typography, packaging becomes a way for companies to communicate their brand's personality and story directly to their consumers.
Retail, makeup, and food packaging design are just a few of the countless industries where this style of design is a valuable marketing tool. Effective packaging design has the ability to give a product “shelf impact,” which can greatly boost sales for a company.