Environmental graphic design embraces elements from multiple disciplines in order to connect people to the places they visit. This may sound idyllic, but by combining graphic, architectural, interior, landscape, and industrial design, I am able to enhance a person’s experience. Improvements are typically done by making the environment more memorable, informative, or easier to navigate.
Wayfinding, which includes signage or visual cues to indicate where people are and where they should be going, is the core purpose of environmental design. However, its uses go beyond that, such as acting as a communicator for organizations to tell a story or relay a meaningful message to visitors.
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